Robert Baranello to Serve as Corporate Chair of the Leukemia & Lymphoma Society
Contact: Donna M. Autuori
Autuori Corporate Communications, Inc.
FOR IMMEDIATE RELEASE
Cold Spring Hills Center for Nursing and Rehabilitation CEO Robert Baranello
To Serve as Corporate Chair of the Leukemia & Lymphoma Society, Long Island Chapter’s Light the Night Walk 2013
Hauppauge, NY - The Long Island Chapter of the Leukemia & Lymphoma Society® (www.lls.org/li, Hauppauge, NY), the world’s largest voluntary health agency dedicated to blood cancer, announced today the appointment of Robert Baranello, Chief Executive Officer of Cold Spring Hills Center for Nursing and Rehabilitation (www.coldspringhills.net, Woodbury, NY) as the Corporate Chair of its Light the Night Walk 2013. Light the Night Walk is an annual, nationwide program where individuals – from children and adults to seniors – unite in an evening walk and fundraising event to pay tribute to people batting cancer and raise funds for research and patient services. They “light the night” carrying illuminated wands as a show of unity and support for cancer patients. As Corporate Chair, Baranello will lead the effort to engage Long Island businesses and their employees, as well as Long Islanders in all walks of life, to participate in this major fundraiser for the Society.
Last year, Baranello participated in his first Light the Night Walk at Eisenhower Park. Also in 2012, his organization, Cold Spring Hills Center for Nursing and Rehabilitation, became a sponsor for the Leukemia & Lymphoma Society making a contribution of $5,000, which is being applied to help underwrite both the Light the Night campaign, as well as the Society’s “Man & Woman of the Year” program.
“Cold Spring Hills raised over $6,000 in total for the Society last year, and we had an overwhelming number of employees join us at the walk last Fall. Our staff was enthusiastic about fighting for this important cause. The walk truly brought us together as one team,” said Baranello. “I think this year is going to be even more successful, and we have already started working with the Leukemia & Lymphoma Society to plan upcoming events within our organization. It’s a great feeling to know that Cold Spring Hills is funding research to save lives and help patients and families affected by cancer.”
As CEO of Cold Spring Hills Center for Nursing and Rehabilitation, Baranello is responsible for the 606-bed skilled nursing facility, including its Adult Day Care and Home Health Care program. He oversees a combined operating budget of $85 million and over 1,000 employees. His responsibilities also encompass strategic direction for the organization; its home, clinical and financial performance, and organizational development. Cold Spring Hills is an affiliate of the North Shore-Long Island Jewish Health System, the largest of its kind in the United States. Cold Spring Hills is also an affiliate of National HealthCare Associates, a leader in short-term rehabilitation and skilled nursing care services throughout the Northeast. These clinical affiliations allow Cold Spring Hills the distinction of being a state-of-the-art post-acute care organization.
Baranello joined National HealthCare Associates in June 2011 by becoming CEO of its flagship home, Cold Spring Hills. He previously served as Chief Operating Officer of Landmark (Boston, MA). He began his career in health care as an Assistant Administrator at Central Suffolk Hospital.
Baranello, who grew up in Manhasset and has lived in Rocky Point, now resides with his wife, Patti, in Huntington, NY.
More about Light the Night
Light the Night walkers in teams of family members, neighbors, schoolmates and corporate colleagues agree to become a “Champion for Cures” by raising $100 or more to help blood cancer patients. On the night of the walk, each “Champion for Cures” receives a Light the Night-shirt, an illuminated wand and a wristband entitling the walker to food and refreshments. There are even valuable prizes for the top fundraisers.
About Cold Spring Hills Center for Nursing and Rehabilitation
Cold Spring Hills Center for Nursing and Rehabilitation is an affiliate of National HealthCare Associates, a leader in short-term rehabilitation and skilled nursing care services throughout the Northeast. National HealthCare's signature "Passport Rehabilitation" program was specifically designed to meet the needs of individuals requiring a short-term rehabilitative stay following a surgical procedure or an acute medical episode. Other rehabilitative services at Cold Spring Hills include the Ventilator Program with 24/7 respiratory therapy, Pulmonary Disease Management Program, Heart Failure Program, Adult Day Care Program, Accelerated Care Plus, long-term skilled nursing care, palliative care and hospice services, as well as Alzheimer’s and Dementia Care Program. Cold Spring Hills is committed to the highest level of quality care, a focus on patient and family education and a passion for customer service. The goal of the center is to meet the changing healthcare needs of the community, which it strives to meet through its comprehensive range of specialized services and programs including clinical care, physical, occupational and speech therapies, in addition to social services and recreational therapies in a warm, healing environment.
About The Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society ® (LLS) is the world's largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world and provides free information and support services.
Founded in 1949 and headquartered in White Plains, NY, LLS has chapters throughout the United States and Canada. To learn more, visit www.LLS.orgor contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 6 p.m. ET. www.lls.org.
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